This year, St. Patrick’s Day falls on a Saturday which means a huge revenue boosting opportunity for your restaurant.
According to an annual National Retail Federation survey, $5.9 billion is expected to be spent during St. Patrick’s Day this year, which is the highest estimated in the survey’s 14-year history. So how can you cash in on this? Here are our tips for making the most of St. Patrick’s Day:
Switch Up Your Menu
Get creative with your menu and make your business stand out from the rest.
Have a focus on traditional Irish dishes like Irish Stew, Irish Soda Bread, Potato & Irish Cheddar Rolls, or Bacon & Cabbage Pies! If you’re open at sunrise, serve up a hearty Irish breakfast with a pint of Guinness to help kick off the day’s festivities.
And speaking of drinks, don’t be afraid to get creative beyond the green beer by highlighting a selection of Irish beer and specialty drinks.
Increase Engagement with Promotion
Not only is this the day to get creative with your menu, but you can also get creative with your promotions. Offer a special one-day promotion on Irish tastings: provide a discount on food and drink items if the customer is wearing green or serve up a flight of Irish specialty drinks so your customers can try a bit of each.
If you have a loyalty program, offer a special one-day promo to your loyalty customers to thank them for choosing to celebrate St. Patrick’s Day with you!
Up the Fun
St. Patrick’s Day is the perfect opportunity to turn your restaurant into a zone of fun.
Bring in a live band, open up space for a dance floor, and don’t fall short on the contests throughout the day: Irish trivia, costume contest, and more. And what is the perfect prize for your contests? A gift card to your restaurant of course!
Lastly, don’t forget to decorate your space and make sure your staff is having fun too! After all, the day is about celebrating.