Investor Relations

Ackroo provides automotive, petroleum, hospitality and retail merchants of all sizes a robust, cloud-based multi-currency marketing platform to help attract, engage and grow their customers while increasing their revenues and margins.

Through a SaaS-based business model Ackroo provides an in-store and online automated solution to help merchants process gift card, loyalty and promotional transactions at the point of sale, provide key administrative and marketing data, and to allow customers to access and manage their gift card and loyalty accounts. Ackroo also provides important marketing services to assist their merchants with utilizing Ackroo’s technology solution.

Ackroo is headquartered in Ottawa, Canada.

Board of Directors


Steve Levely

Steve Levely is Ackroo’s Chief Executive Officer; having previously served as Ackroo’s Executive Vice President, Sales & Marketing.

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Prior to Ackroo, Steve spent over 15 years in senior business development leadership roles in various organizations.  These include Maritz Canada, a large Marketing Services firm best known in the loyalty space for managing programs like Scotiabank/Cineplex’s Scene Program and Home Depot’s Contractor Plus program; and Pitney Bowes, a large global organization providing business solutions to organizations of all sizes.

Wayne O’Connell

Wayne serves as the Chairman of Ackroo’s Audit Committee and is currently a partner at Jones & O’Connell LLP.

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He has over 20 years’ experience in public accounting, both at a local and national level, with a primary focus on publicly accountable enterprises such as public companies, financial institutions and other entities utilizing international financial reporting standards.  Wayne currently is a member of the Deposit Insurance Corporation of Ontario audit advisory committee and the CPA Ontario professional conduct committee.  He also provides consulting services to over 35 other chartered professional accountant colleagues with respect to quality control, accounting and auditing standards.  Wayne holds an Honours Bachelor of Accounting degree from Brock University and currently is a member of CPA Canada, CPA Ontario, Niagara District Chartered Professional Accountants Association and the Canadian Public Accountability Board and is a licensed public accountant.

Sam Cole

Sam Cole is a corporate securities lawyer with the firm of Cassels Brock & Blackwell LLP, based in Vancouver.

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He specializes in advising small and micro-cap public companies on corporate governance and regulatory compliance. He is a graduate of the University of British Columbia, and a member of the Law Society of British Columbia.e

Kristaps Ronka

Kristaps Ronka is an entrepreneur, investor and advisor.

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Kristaps co-founded AdParlor in 2007, a Toronto-based bootstrapped company that in 4 years became the leader in handling large Facebook Ad campaigns reaching a $100 million run rate. In 2011, Kristaps was named in Inc.’s “Top 30 under 30” most promising young entrepreneurs for disrupting the industry with a visionary approach. AdParlor was acquired in 2011. Kristaps has since focused on advising and backing start-up companies that are solving important problems and building disruptive technologies from transportation to medicine.

Jason Donville

Jason Donville is the President and CEO of Donville Kent Asset Management.

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Prior to founding Donville Kent Asset Management, Jason held senior research positions with Cormark Securities, Credit Suisse First Boston and Credit Lyonnais Securities Asia. Jason is a graduate of the Royal Military College of Canada (1986) and the Ivey School of Business at Western University (1992).