Before we know it, shopping malls will be ringing with Christmas music and crowded with shoppers making their ‘to do’ list (and checking it twice).
How can you take advantage of the holiday madness and boost sales through your gift card and loyalty program?
According to statistics, over 50% of shoppers opted to buy a gift card so the recipient could choose their own gift and in 2015, almost 60% of people said their list to Santa included gift cards.
Last year, over $25 billion was spent on gift cards during the holidays. So how can you cash in on this?
We’ve listed out 3 ways you can boost sales during the holidays through your gift card and loyalty program:
1. Promote, promote, promote
Shoppers won’t know you have a program, unless it does hit them between the eyes! The key is to promote heavily beforehand. Utilize the space in your store and promote the program using window stickers, posters, and displays at the cash. Push the message that a gift card is really the “perfect gift”.
And don’t forget to promote online! Take advantage of your social media presence and let your followers know that you have the solution on how to make their Christmas shopping trip quick and easy.
2. Give a little, get a lot
It is the season of giving – right? So treat your customers with a promotional gift card when they spend a certain amount in your store during the month of December. For example, offer a $5 bonus gift card for every $50 gift card or in store purchase the customer makes. Not only are you encouraging the customer to spend at least $50, but you are also encouraging extra spending with the additional gift card.
3. Provide customers options
Don’t limit yourself to just plastic gift cards, offer e-Gift (electronic gift cards) too!
Implementing e-Gift takes minutes to set up on your website and is a hot option for those last minute shoppers. It is also an appealing option for shoppers who don’t like to deal with the crowds or live far away from their recipient. As well, you are collecting their information and the recipient’s information, which allows you to continue to market your brand.
And whether its e-Gift or the plastic gift cards, provide design options! Some shoppers prefer the holiday polar bear, while some prefer the classic Santa Claus. Work with designers at Ackroo to help perfect your gift card holiday designs!
Have questions about the suggestions in this blog? Talk to your Client Services Manager about what works best with your program!
Remember, get your card orders in no later than December 1st to have a full stock for the holidays!