Who We Are

Our Story

Founded in 2012 Ackroo started our journey by acquiring MoneyBar, a Vancouver BC based gift card and loyalty provider that was founded in 2004 and focused on supporting automotive, hospitality and retail merchants.

In 2013 we rebuilt the MoneyBar platforms while commercializing our business through payment processing partners and a focus on providing gift card and loyalty processing for brick and mortar SMB merchants. Since then we have expanded our product offering to support e-commerce merchants, integrated to several point of sale and middleware providers and have made many advancements to the product to support larger merchant types. In an effort to consolidate our segment and advance our offering we have acquired 6 different competitive and complimentary companies and plan to continue down this path as we scale. We now  have specialization in Automotive, Petroleum, Hospitality, and Retail and a platform and support model for our growing list of SMB and Enterprise merchants.

Our Vision

To simplify, consolidate and improve the merchant marketing landscape.

Our Mission

To help automotive, petroleum, hospitality and retail merchants of all sizes attract, retain and grow their customers and their revenues.

We are achieving this by providing:

  • An easy to use, self-serve marketing platform that manages important currencies including gift card, loyalty, and promotions
  • An open solution that integrates seamlessly into a merchants point-of-sale environment or customer engagement application
  • A product that provides merchants with key insights and tools to help shift, lift, retain, and engage their customers
  • An in-store and online solution that will continue to evolve through product and industry consolidation
4500
Customer Locations
38000000
Avg $ Processed/Month
1050
Current Clients
30
POS Partnerships
400000
Avg Transactions/Month
3000000
Active Cardholders

Our Fantastic Team

Steve

Steve Levely

Chief Executive Officer

As Chief Executive Officer of Ackroo, Steve leads the company’s corporate strategy.  Steve transitioned into this role after previously serving as the company’s EVP of Sales & Marketing.

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Prior to joining Ackroo, Steve worked for Maritz Canada helping lead their strategic business development division.  In this role, he supported their Sales Channel Enablement, Engagement Marketing and Consumer Loyalty go-to market strategies.  Prior to Maritz, he spent over 8 years at Pitney Bowes, where he held various senior management positions in both the Unites States and Canada.  Steve brings over 20 years of successful senior leadership and business development experience from various organizations within the software, telecom, and marketing services industries.
Derek

Derek Schaaf

Chief Financial Officer

As Chief Financial Officer, Derek is responsible for the overall financial integrity and accountability of the business. This includes oversight of the financial department, involvement in negotiating financings and raising capital and due diligence on acquisitions as well as the management of human resources, contracts and compliance, and other administrative aspects of the business.

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With over 20+ years of finance experience, Derek has spent the last 12 years as CFO for various companies within the Real Estate Acquisition & Resort, Music & Entertainment, and Manufacturing industries. Derek also founded a technology company providing innovative online ticketing and event registrations solutions to labels, artists, and promoters in Canada and the US to better service the Music & Entertainment industry. Derek has been part of bringing significant growth to companies through strong financial management, innovative thinking, and progressive leadership.
Ihab

Ihab Kazem

Vice President of Product

As Vice President of Product, Ihab leads the product management, product development, product support, and help with product marketing strategies.

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Ihab leads the cloud infrastructure strategy, DevOps, internal software development process, and engineering team management. Ihab works closely with technology vendors, payment processor and POS partners, customer vendors, customers, and all facets of the organization internally to ensure the development team delivers on the business and product objectives of the company. Ihab is also responsible for executing the Technical Support strategy and tactics that will improve customer experience and bridge the gap between product delivery and support. The focus is in creating operational efficiency and promoting self-serve practices by customers, generate online helpdesk content and knowledge base documentation, while maintaining customer satisfaction, and scale the support process with the Ackroo customer growth.

Ihab has over 10 years in technical experience. Prior to Ackroo, he worked in several hi-tech start-ups, mid-size, and large companies in different software development roles, mainly on Software As a Service (SAAS) products on content management, multimedia transcoding and delivery, and telecommunications.

Ihab holds a Bachelors and Masters in Applied Sciences, Computer Engineering at the University of Ottawa. For his Masters thesis, he focused on interest management in massively multiplayer online games and distributed systems, which was nominated for best thesis award.

Craig

Craig Vukovic

Managing Director of Sales

As the Managing Director of Sales, Craig manages Ackroo’s team of Business Development professionals to develop effective loyalty, gift card and marketing programs and provide payment solutions to new and existing clients across our automotive, petroleum, retail and hospitality segments. Using a combination of sales, marketing and customer retention expertise, Craig works with our internal team members to achieve sustainable long term growth for Ackroo’s clients.

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With over 10 years experience, Craig has held leadership positions in both marketing and sales roles at Ackroo. Craig is an expert in customer insight and retention strategy development and uses this knowledge when he partners with clients to create successful loyalty, gift card and promotion programs.

Sam

Sam Sorbara

Director, Business Development

As Director of Business Development, Sam leads his team in growing the Ackroo client portfolio through new client acquisitions across all segments and by building relationships with our channel partners. Sam brings a vast knowledge of the gift card and loyalty industry to the Ackroo team having worked with many petroleum, retail and hospitality businesses to successfully implement their loyalty and gift card programs.

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With 10 years experience in the industry, Sam effectively combines his industry expertise and Marketing & Advertising education to collaborate with clients and internal teams to deliver well executed rewards programs. Sam has a genuine approach to customer service and is always readily available to answer questions from his clients.

Jennifer

Jennifer Feijo

Director of Petroleum Client Services

As Director of Petroleum Client Services, Jennifer leads Ackroo’s Petroleum account management efforts using her expertise in loyalty, promotional and digital marketing. In collaboration with Ackroo’s vast roster of Petroleum clients, she develops strategic plans to help optimize the success of their loyalty, gift card and marketing programs. Her experience managing marketing strategies and accounts across various industries including the Petroleum industry in her previous roles is an asset to the Ackroo team.

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With over 17 years of experience in Account Management and Marketing, Jennifer provides a detailed perspective on what it takes to develop marketing strategies for both B2B and B2C companies. Prior to joining the Ackroo team, Jennifer has worked in product development, media sales, brand experience, marketing services and agency roles. Jennifer holds a Bachelor of Arts degree in Communications and Psychology from Wilfrid Laurier University.

Tyler

Tyler Moss

Director, Finance & Operations

As Director of Finance & Operations, Tyler is responsible for all aspects of financial accounting, system data integrity and internal reporting. Tyler and his team work closely with other management to provide ongoing analysis of customer analytics, overall product line profitability, corporate cost containment and trend review to aid in decision making. Tyler is also responsible for operational workflows, project management, production, lead to close and margin management.

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With over 8 years of financial experience, Tyler has spent the last 5 years as Financial controller of various businesses. Tyler has finance experience in many different industries including tourism and hospitality, real estate acquisition and vacation resort management.

Tyler brings a strong understanding of IFRS and corporate governance to ensure controls are in place to uphold the interests of the company’s many stakeholders.

Emad

Emad Abdel Bary

Director, Engineering

As Director of Engineering, Emad oversees and supervises all development efforts and is responsible for a continuous flow of product development and innovation which includes optimization of existing products, incorporation of newly acquired product assets, and integration of third-party solutions. He collaborates with Ackroo’s sales, marketing and product management teams to bring new products from the research and development stage to market launch.

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Emad brings over 25 years of experience in leading software product development organizations where he aligned technology with corporate strategies from planning stages to execution. He achieved this by implementing and continuously improving repeatable software development processes. Prior to joining the Ackroo team, Emad has worked in technology, service, not-for-profit, and government organizations, leading the development of several new products and technologies including School Management, Application Security, Google Analytics and AdWords Optimizations, Machine Learning, Predictive Analytics, Nomination Management, Finance Management, and Blockchain. Emad graduated with a Bachelor of Computer Science Honours from the Alexandria University.

Andrea Lindsey

Andrea Lindsey

Director, Onboarding & Support

As Director of Onboarding & Support, Andrea leads her team as the main support resource for Ackroo’s new and existing client base. With an extensive background in customer service, B2B sales and retention and call-centre quality analysis, her aim is to simplify the user experience for clients using Ackroo’s platform. The Onboarding & Support team helps business owners customize and launch their gift card & loyalty programs, while providing ongoing technical support and training to help them grow, engage and retain their customer base.

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Andrea formerly held the position of Director of Client Services with Ackroo and has over 12 years of experience in sales, customer service and team leadership. Prior to joining Ackroo, she worked for Belairdirect and developed her skill set in workforce training and development, quality assurance and customer service management. Andrea holds a Bachelor of Arts degree from Trent University, with a concentration in Cultural Studies.

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