A loyalty program can help businesses of any size attract and engage customers and increase dollars spent in your business while gaining valuable insight into your customers behaviors.
According to statistics, 83% of customers say loyalty programs can influence them when making a decision on a purchase, whether they are a current customer or visiting your store for the first time.
Not only does a loyalty program increase your customers’ basket size, but it won’t put a dent in your wallet as launching a program is not as expensive as you might think!
Loyalty programs can help reduce promotional and advertising costs which means they are great for any sized business. Also, they provide you with vital data on your customers and sales, boost your reputation and rise above the competition, and keeps your customers happy.
So how do you create a loyalty program that will drive your business?
- Target Specific Times
If you notice a lull in business during specific times of the day, week, or even year, double rewards earnings during that time as a sweet incentive. Timed initiatives allow you to target otherwise slow periods and flip them in your favour.
- Target Specific Customers
In a time where the market is more competitive than ever, it’s important to launch a program that stands out from the rest and engages your customers. It is also important to make each of your customers feel important.
Turn Carol’s 1-2 annual visits into 3-4 or more visits by reaching out directly with customized promotions.
Haven’t seen Carol in a while? Load up her loyalty card and send her an e-mail to let her know she has additional rewards earnings she can spend at your location.
- Target Specific Items
A great way to drive sales is to tie products and promotions together and offer rewards when specific items are purchased. Want to move your inventory even quicker? Why not offer extra rewards with the purchase of a specific product. It’s a win-win for the customer and for you.
- Contests and Giveaways
Everyone loves a good contest and no one can pass up the chance of winning. With the power of social media, your possibilities are endless when it comes to creative ways to engage your customers.
There are different initiatives you can launch: the first person to name your new seasonal latte, or the first person to take a photo at one of your locations, or create incentives for them to bring a friend.
Customers or prospective customers are engaged on a personal level and can be rewarded with your brand’s loyalty currency.
Want to learn more about loyalty programs? Book a 15 minute demo with one of our team members!
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