St. Patrick’s Day is a huge opportunity for restaurants to increase revenue.
In fact, according to the National Retail Federation, $5 billion is expected to be spent during St. Patrick’s Day this year. So how can you cash in on this?
Check out our 3 ways to increase your revenue on St. Patrick’s Day:
1. Switch Up Your Menu
First, a great way to increase revenue on St. Patrick’s Day is to get creative with your menu.
For example, focus on traditional Irish dishes like Irish Stew, Irish Soda Bread, Potato & Irish Cheddar Rolls, or Bacon & Cabbage Pies!
In addition, if you’re open at sunrise, serve up a hearty Irish breakfast with a pint of Guinness to help kick off the day’s festivities.
And speaking of drinks, don’t be afraid to get creative beyond the green beer by highlighting a selection of Irish beer and specialty drinks.
2. Increase Engagement with a Promotion
Next, not only is St. Patrick’s Day the time to get creative with your menu, but you can also get creative with your promotions to help increase revenue.
In fact, you can offer a special one-day promotion on Irish tastings. For example, provide a discount on food and drink items if the customer is wearing green. Or serve up a flight of Irish specialty drinks so your customers can try a bit of each.
If you have a loyalty program, offer a special one-day promo to your loyalty customers to thank them for choosing to celebrate St. Patrick’s Day with you!
3. Turn up the fun to increase revenue
Lastly, St. Patrick’s Day is the perfect opportunity to turn your restaurant into a zone of fun and celebrations.
Bring in a live band, open up space for a dance floor, and don’t fall short on the contests throughout the day. For example, include Irish trivia, costume contests, and more.
And what is the perfect prize for your contests? A gift card to your restaurant of course!
Don’t forget to decorate your space and make sure your staff is having fun too! After all, the day is about celebrating.